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protectyourhero.co.uk Cookie Policy

We collect information about you by using cookies, tracking pixels and other technologies (collectively, “Tools”). We use this information to better understand, customize and improve on our user experience as well as to manage our advertising. For example, we use web analytics services that leverage these Tools to help us to understand how visitors engage with and navigate our website (for example, how and when pages in a site are visited and by how many visitors). We are also able to offer our visitors a more customized, relevant experience using these Tools by delivering content and functionality based on your preferences and interests. If you have provided us with personal information (for example, through a registration or a request for certain materials, we may associate this personal information with information gathered through the Tools.) This allows us to offer increased personalization and functionality. Details on non-strictly necessary cookies and other tracking tools used can be found below**.

Your web browser can be set to allow you to control whether you will accept cookies, reject cookies, or to notify you each time a cookie is sent to your browser. If your browser is set to reject cookies, websites that are cookie-enabled will not recognize you when you return to the website, and some website functionality may be lost. The Help section of your browser may tell you how to prevent your browser from accepting cookies.

Alternatively, you may follow the links below to clear, enable and manage cookies in your browser:

·         Internet Explorer

·         Mozilla Firefox

·         Google Chrome

·         Safari

·         Opera

If you are using a smartphone, set your preferences through the “Settings” app of your smartphone and/or the browser(s) app(s). There are also software products available that can manage cookies for you. You can also use www.ghostery.com to accept or refuse each cookie used by us.

This Cookie and Privacy Policy may be amended by us at any time.  Please check this website periodically to inform yourself of any changes.

 

                                                                             **COOKIES AND OTHER TOOLS USED IN THIS WEBSITE

Name and category

Type

Name

Function and purpose

Expiry date

Adobe Catalyst

Analytics

1st party

Analytics: To create reports about the use of a company's websites, applications, brand, and social pages, such as which links are, used the most, how visitors are finding the sites, how visitors are mentioning its brand in social networks, and whether the sites, applications, and social networking pages are running efficiently. Adobe collects such data through cookies and other tracking techniques such as JavaScript code, which may also collect information about your browser and IP address. More information about how Adobe collects data can be found here.

Onsite personalization: To provide content and advertisements on Pfizer’s website and within its applications that is more relevant to its visitors.

Information notice Adobe can be found here.

2 years

Acquia Lift

Analytics

1st party

To track, collect and store visitor information and web interaction. For more information, click here.

Information notice Acquia can be found here.

2 years

_mkto_trk

Analytics

1st party

Tracks, collects and stores information regarding pages visited and content for use in email marketing (deploying content via mail). This is done by Marketo through cookies (Munchkin cookie) and pixel tracking. For example, Marketo may use tracking pixels to determine whether an email we sent to you has been opened so that we can measure interests and traffic patterns to improve our email communications with you.

Information notice Marketo can be found here.

2 years

Google Analytics

Analytics

1st party

To collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies and other tracking tools such as JavaScript code collect information in an anonymous form, including the number of visitors to the website, where visitors have come to the site from and the pages they visited.

More information about the Google Analytics tracking technology can be found here. Guidance on how to opt-out can be found here.

Information notice Google can be found here.

2 years

s_cc

Analytics

1st party

Cookie is used to compile statistics about how the website is used. Cookie is inserted and read by JavaScript to determine if the cookie is set. Cookie is set to collect statistics in Adobe's SiteCatalyst Analytics.

2 years

s_fid

Analytics

1st party

Single visitor identifier failure, if other methods are not available. It contains a randomly generated unique ID. Cookie is set to collect statistics in Adobe's SiteCatalyst Analytics.

2 years

s_nr

Analytics

1st party

Storing dates of visit and whether the visitor is new or returning. Cookie is set to collect statistics in Adobe's SiteCatalyst Analytics.

2 years

s_vi

Analytics

1st party

Single visitor identifier records the date / time. Cookie is set to collect statistics in Adobe's SiteCatalyst Analytics.

2 years

s_sess

Analytics

1st party

Used to identify unique visitors who are logged in to the site. Cookie is set to collect statistics in Adobe's SiteCatalyst Analytics.

This cookie expires when you close your browser, or when the session ends.

s_sq

Analytics

1st party

This cookie is used to collect statistics about how the website is used by Adobe's SiteCatalyst product. Cookie is inserted and read by Java when ClickMap option is enabled.

This cookie expires when you close your browser, or when the session ends.