DATA PRIVACY NOTICE FOR BYE BYE BUGS

Privacy Policy

DATA PRIVACY NOTICE FOR BYE BYE BUGS

Last Updated: November 2023

INTRODUCTION

Bye Bye Bugs is a mobile application (“App”) that has been developed by Pfizer Limited in collaboration with UK Healthcare Professionals for use by UK Healthcare Professionals treating infections in hospitals. The App is made available to you by Pfizer Limited.

The free education game covers the following:

Some of the principles of antimicrobial prescribing and stewardship
A virtual hospital environment where you can make decisions on patient treatment
Information on appropriate antibiotic prescribing and the consequences of inappropriate treatment such as hospital super-infections and antimicrobial resistance

You can play the game individually, compete with peers or use it as a teaching tool.

PERSONAL DATA

“Personal Data” is data that identifies you as an individual or relates to an identifiable individual.

No Personal Data is required in order for the App to function; however, you have the option to provide Personal Data, which is collected only if you choose to provide it in the App, such as when choosing your username or when push notifications are enabled.

Your information may be collected automatically when you use the App. Such information may consist of the following:

Username. You are encouraged not to provide personal information through this username.
Identifier. We collect anonymous play metrics (which levels played, session length, number of sessions etc.). An identifier is used to identify playsessions.
With Push Notifications enabled, a third party service provider will store your Instance ID, to identify your device when sending messages.

The default role in the App is the user who creates his/her own account. In addition, every user can nominate other users as his/her “proxy” user. A proxy user can access the App on behalf of the nominating user to support him/her. The proxy role can access most of the functionality of the App for the nominating user, except for photos and audio recordings. By making a user your “proxy” you provide your consent to us that the “proxy” user may process data on your behalf.

HOW WE USE AND DISCLOSE PERSONAL DATA

We use Personal Data in order to:

To provide customer service to you, including:
- By using push notifications, we can inform you about new challenges, high scores and other game related matters.
- Your username is used to track your high scores and present leaderboards.

Operate our business to comply with our legal obligations and to meet our legitimate interests in maintaining our business, including:
- To conduct data analysis.
- To identify usage trends in the use of our Apps and analyze the effectiveness of our communications.
- To detect, prevent, and investigate fraud, including (cyber) security monitoring and prevention.
- To develop products and services.
- To enhance, improve, or modify our products and services.
- To better understand how our products and services impact you and those for whom you care.

We disclose Personal Data as follows:

To our (third-party) service providers, to provide services such as data analysis, information technology and related infrastructure provision, customer service, email delivery, auditing and other services.

We also use and disclose your Personal Data as we believe to be necessary or appropriate:

To comply with applicable law and our regulatory monitoring and reporting obligations (which may include laws outside your country of residence), to respond to requests from public and government authorities (which may include authorities outside your country of residence), to cooperate with law enforcement, or for other legal reasons.
To enforce our terms and conditions.
To protect our rights, privacy, safety or property, and/or that of our affiliates, you or others.
To allow us to pursue available remedies or limit damages that we may sustain.

We may use, disclose or transfer Personal Data to a third party in connection with any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings).

We may aggregate the Personal Data that you and other App users provide. If we do, we may use and disclose such aggregated data for any purpose. Aggregated data does not personally identify you or any other individual.

INDIVIDUAL RIGHTS

You may stop all collection of data by the App by uninstalling the App.

If you would like to request to access, review, correct, update, suppress, restrict or delete Personal Data that you have provided to us through the App, or if you would like to request to receive an electronic copy of such Personal Data for purposes of transmitting it to another company, please contact us through the contact details provided below in this policy. We will respond to your request consistent with applicable law. In your request, please tell us what Personal Data you would like to have changed, whether you would like to have it suppressed from our database, or otherwise let us know what limitations you would like to put on our use of it. For your protection, we may only implement requests with respect to the Personal Data associated with the email address that you use to send us your request, and we may need to verify your identity before implementing your request. We will try to comply with your request as soon as reasonably practicable. Please note that we may need to retain certain Personal Data for recordkeeping purposes and/or to complete any transactions that you began prior to requesting a change or deletion.

DATA collected automatically

We may use tracking technologies to recognize you as you use or return to the App so that we can understand how the App is used, optimize user engagement with the App and customize and enhance your experience. These technologies collect certain data automatically, such as:

Data about your device, such as your screen resolution, operating system, device manufacturer and model, and language. We use this data to ensure that the App functions properly.
Data about your use of the App, including content viewed, features used and the dates and times of your interactions with the App. We use this data to understand how users engage with the App and to customize and improve the App experience.

Where you have provided your consent, we may use third-party services that use cookies and/or similar technologies to collect and analyze data about App use and to report on activities and trends. Such services may also collect data regarding the use of other websites, apps and online services.

For more information, please go to https://unity3d.com/legal/privacy-policy

We may collect your IP address, which is automatically assigned to your device by your Internet Service Provider. An IP address may be identified and logged when you access the App, along with the time of the visit. We use IP addresses for purposes such as calculating usage levels, diagnosing server problems and administering the App. We may also derive your approximate location (on a city or region level) from your IP address so that we may better personalize your experience using the App.

Google Analytics is a service provided by Google, Inc. (“Google”). We use Google Analytics to collect anonymized statistics in order to improve the Site. For more information, please go to www.google.com/policies/privacy/partners/.

If you want to stop the collection of data by Unity or Google Analytics, you can unselect the box in the App’s settings menu.

LOCATION DATA

We may collect the physical location of your device by using, for example, satellite, cell phone tower, GPS or WiFi signals. We use your device’s physical location to provide you with location-based services and content. You may be able to allow or deny such collection and/or use through your device settings or the App’s privacy controls.

Data security

If you lose your device, you will also lose any data stored on it, and the data may be vulnerable to exposure, especially if you have not enabled secure access for your device (such as through a password or fingerprint authentication). In addition, if you choose to share reports or other messages generated by the App with others electronically, you are advised to first check the security features of your email or other applicable communications features on your device, as they do not operate within the App.

For your convenience, the App may give you the opportunity to back up data stored on the App with a third-party storage provider. Pfizer has no responsibility for any data that you choose to share with that provider.

YOUR privacy controls and Rights

You may have a right to lodge a complaint with a data protection authority competent for your habitual residence, place of work, or place of alleged infringement. Please click here for the UK Information Commissioner’s Office.

RETENTION PERIOD

We will retain the data we collect from your use of the App for as long as needed or permitted in light of the purpose(s) for which it was obtained and as outlined in this Privacy Notice. The criteria used to determine our retention periods include: (i) the length of time we have an ongoing relationship with you and provide the App to you; (ii) whether there is a legal obligation to which we are subject; or (iii) whether retention is advisable in light of our legal position (such as in regard to the enforcement of the App Terms of Use, applicable statutes of limitations, litigation or regulatory investigations).

CROSS-BORDER TRANSFER

The data we collect through the App may be stored and processed in any country where we have facilities or in which we engage service providers, including in the United States and where our affiliates operate.

Some non-UK countries are recognized by the UK as providing an adequate level of data protection according to UK standards (the full list of these countries is available on the ICO website under “International Transfers”). For transfers from the UK to countries not considered adequate, we have put in place adequate measures, such as by ensuring that the recipient is bound by appropriate contractual clauses, to protect your Personal Data. You may obtain a copy of these measures by contacting us as indicated in the Contact Us section.

THIRD-PARTY SERVICES

This Privacy Notice does not address, and we are not responsible for, the data collection, use, disclosure or security practices, or other practices, of any third party, including any third party operating a service to which the App links. The inclusion of a link within the App does not imply our endorsement of the linked service.

use by MINORS

This is App is not suitable for minors, and we do not knowingly collect Personal Data from such individuals. If you are under the relevant age of consent in your jurisdiction, you will need your parent’s or legal guardian’s permission to use the App. Please consult with your parent or legal guardian before installing the App.

UPDATES

From time to time, we will update this Privacy Notice. Any changes will become effective when we post the revised Privacy Notice in the App. Your use of the App following these changes means that you accept the revised Privacy Notice. This Privacy Notice was last updated as of the “Last Updated” date shown above.

CONTACT US

The company responsible for collection, use, and disclosure of your Personal Data under this Privacy Notice is

Pfizer Limited, Walton Oaks, Dorking Road, Tadworth, Surrey KT20 7NS

If you have questions about this Privacy Notice, or if you would like to request to exercise any individual rights, please contact us at DataProtectionUK@Pfizer.com or write to the following address:

Data Protection UK, Pfizer Ltd, Walton Oaks, Dorking Road, Walton-on-the-Hill, Tadworth, Surrey KT20 7NS

You may also contact our data protection officer responsible for your country or region, if applicable. To find their contact information, visit DPO.Pfizer.com.